ITV Play Ident
Broadcast
2007
© ITV plc
ITV1 used a special ITV Play ident to link into ITV Play programming. Perhaps the re-drawn letter p was done so the word 'play' resembles a space invaders sprite?
![image from: ITV Play Ident](https://tvark.org/media/1998i/itv/itv_play/itvplay_images/itvplay2006al.jpg)
![image from: ITV Play Ident](https://tvark.org/media/1998i/itv/itv_play/itvplay_images/itvplay2006bl.jpg)