ITV3 Ident
Broadcast
2004
© ITV plc
An interesting animation has been used for the idents which an ITV press release described in this way: “To apply the third dimension to the shows themselves, the channel IDs show three views of a particular scene frozen in time, with a light cube of the logo as a motivator to move between viewpoints. The viewer follows the cube on its journey through the scene, until it resolves into the logo”.
