London Weekend Television

By the time it launched on 2nd August 1968, the London Television Consortium had decided against adopting the name "Thames Television" (just as well it did, for Thames Television) in favour of one that neatly summed up everything it stood for.. London Weekend. The first ident was ultra-basic, a still with white letters on black, which would appear as a caption on the front of every programme. This clip, seen on the second day of broadcasting, shows the caption zooming up from the centre of the frame, accompanied by an electronic jingle.