London Weekend Television Ident

In 1989, an ITV Network Centre had been established to centralize commissioning and establish a definitive corporate brand: the first step towards a single ITV company. Each region was allowed to retain its name, but on screen the various logos dissolved and formed an ITV logo. LWT had certainly earned its stripes and it kept them, safe and sound within the “V” of the ITV corporate ident. The tune was composed by David Dundas, who also composed the original music for Channel Four.