News 4 New York Short promo

As seen in this song, the idea behind the whole News 4 brand was to emphasize not only coverage of the big city, but also of the smaller surrounding boroughs and communities. If one of the surrounding communities was featured in a story, it would always be identified with the “News 4” name – for example, “News 4 Hoboken”. This was a subtle way of reinforcing the station’s news image.