KYW-TV News

KWTV-DT (channel 9) is a television station in Oklahoma City, Oklahoma, United States, affiliated with CBS.

KYW-TV 1970s

KYW-TV 1980s

KYW – NBC Affiliate 1990

KYW – CBS Affiliate 1999

KYW 2001 – 2003

KYW CBS 3 Philadelphia 2003

KYW’s initial January 2003 relaunch was due, for the most part, to a complete revamp of its news operation. Stunningly, Marc Howard, longtime 5pm anchor at leader WPVI, defected to helm KYW’s 11pm news, and the station was able to poach WCAU weekend weathercaster Kathy Orr at an opportune time. This is when KYW decided to relaunch almost everything – music, graphics, logo, and the station’s moniker changed as well. This is what has become known as the “Viacom Mandate” by some – an effort to unify and clean up its CBS owned and operated stations, with simpler looks and a greater emphasis on network branding. Unlike some stations who overnight changed their look and/or name, KYW gave its audience advance warning. The launch was also staggered – most non-news on-air promotions changed to reflect the new CBS 3 name on January 1st, while the news did not relaunch until January 6th.

2003 – 2004

2004