Sky Premier Ident

Sky Movies Screen 2 was rebranded Sky Premier on September 10th 1998. Sky wanted to reflect each of the channel’s own personality by creating individual idents, and not following one corporate look as seen in previous years. Reminiscent of a Maxfield Parrish illustration, CGI environments were created for Sky Premier – with Goddesses in a fantasy ethereal world above the clouds. Possibly seen by some as a bit scary as these women fall to their deaths into a shower of gold dust!