The South Bank Show
Broadcast
1978
© LWT London Weekend Television
Having worked on arts series for the BBC during the 1960s and 70s, including "Read All About It" and "The Lively Arts", Melvyn Bragg moved to LWT in 1978 to launch "The South Bank Show" as a successor to "Aquarius." The theme tune is called "Variations", a reworking by Andrew Lloyd Webber of Sergei Rachmaninov's "Rhapsody on a Theme of Paganini." This handsome title sequence, designed by Pat Gavin, dates from the first series.