On 23rd January 2012 More 4 received a new look, as part of the channel shift in forces to more lifestyle programmes. The new look was created by Man Vs Machine along with channel 4 in-house design team 4Creative and Jason Bruges Studio.Man Vs Machine founder Mike Alderson says, ‘We’ve used 15 triangles to make up the new brand. It comes to life by inhabiting real world spaces.’ In idents, these include Dungeness beach in Kent and Victoria Park, London.

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On 27th September as part of whole scale rebrand of Channel Four secondary channels, More 4 was given a new logo, but continued to use the existing presentation.

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