Thames Ident

The logo designed for Thames in 1968 was retained by the company for all of its first twenty-one years, showing the company name in white block capital letters in a minimal Helvetica/Swiss font. At launch, there were two channel idents designed with this logo. One showed the lettering on a plain black background, while the other saw the logo incorporated into a photographic montage of London landmarks, seen below. Both idents used the fanfare 'Salute to Thames', composed by Johnny Hawkesworth.