Thames Ident
Broadcast
1968
The logo designed for Thames in 1968 was retained by the company for all of its first twenty-one years, showing the company name in white block capital letters in a minimal Helvetica/Swiss font. At launch, there were two channel idents designed with this logo. One showed the lettering on a plain black background, while the other saw the logo incorporated into a photographic montage of London landmarks, seen below. Both idents used the fanfare 'Salute to Thames', composed by Johnny Hawkesworth.
![image from: Thames Ident](https://tvark.org/media/1998i/2018-03-05/ee6be007ec7a05415d8db9d82eee519224def1e3.jpg)
![image from: Thames Ident](https://tvark.org/media/1998i/2018-03-05/3eedbe8b8a40bcea67b21e0412932a801d7cb11b.jpg)
![image from: Thames Ident](https://tvark.org/media/1998i/2018-03-05/c96fbceec21019d251ac48b6098ca94e642b1b20.jpg)
![image from: Thames Ident](https://tvark.org/media/1998i/2018-03-05/e1834b4a5523e2de4fe68add625a72a2df8bfa4b.jpg)
![image from: Thames Ident](https://tvark.org/media/1998i/2018-03-05/e3b7e7f0ba5a91e70aca3fbe7d7120b4804662c0.jpg)
![image from: Thames Ident](https://tvark.org/media/1998i/2018-03-05/0b34ff51fa45462aebe03796dc95175e2a84d0c5.jpg)