Thames Ident

A second version of the ident came into use from 1976, and lasted the best part of a decade. The only significant change made in this ident was to prevent the lower half of the skyline from rippling during the animation. The reflection is now a straight mirror image, with no distortion.By 1986, the skyline prints used for transmission were looking dated, so Thames commissioned a digital re-make of the ident. Here the clouds are bigger, the Swiss font is brighter yet slightly smaller, and more of the skyline is on show. Notice the improbably short Tower Bridge bascule. It presents a considerable danger to traffic… This ident lasted until the summer of 1989.