Thames XXI Ident

Having used the same colour skyline for 21 years, a graphics overhaul in 1989 lead to the broadcaster adopting four new designs in just three years. This ident was used during the station's 21st birthday celebrations. It is a curious pot pourri of past and future. The old Hawkesworth Salute tune has been retained, but totally re-recorded in more corporate tones. Visually, the skyline still animates with a reflecting lower half. But the skyline itself is a tapered, triangular affair, as used in the 1989 ITV corporate variant for Thames – see below…