Tonight – Main Channel

No Limits (which they had to license) was Showtime's slogan from 1997 to roughly 2004 – and, like the "excitement" campaign a decade before it, was used extensively. This quite lengthy "tonight" promo is heavy on video footage of not only the night's programming, but of Showtime movies and original material. Again, note the excellent "rotating disc" treatment of the distinctive SHO logo.