U Direct Films Ident

Broadcast branding specialists English & Pockett created the identity for U Direct Fillms. "The positioning is a bit like Film Four" says creative director Federico Gaggio. "The target audience is 15-35, movie lovers: we want to reflect immendiacy and simplicity of delivery." The idents further highlight the u>direct proposition of selection, instant gratification and interactivity. The logotype always appears in a horizontal stripe, which cuts the screen from left to right.