Westcountry Live
Broadcast
16th January 2006
© ITV plc
Presented by Richard Bath and Alexis Bowater. ITV's identity crisis continues unabated with the fourth rebrand in as many years. This one was more extensive than before, with the ITV logo itself redesigned. For Westcountry Live this meant new titles and a reworked sig tune but, almost eight years after the first 16:9 broadcasts, the programme is still made in 4:3. Can anyone explain?