Channel 4 2004 – 2015 Branding

On 31st December 2004 Channel 4 unveiled a new look focusing on the 9 blocks of the Channel 4 logo, created by Rudd studio. Creative Director Brett Foraker come up with the concept for the live action idents on which the logo forms for just an instant, On 2010 the presentation was updated, which so the 4 being seen from different angles in the promos and breakbumpers.

Channel 4 break bumpers below, also know as “opticals” a one second animation which shows the nine blocks of the Channel 4 logo coming together, forming the 3D logo then breaking apart.

On Friday 22nd October 2010, channel refreshed it presentation.

Channel 4 Special Idents

In November 2009 Channel 4 held a special 3D week.

In 2013 Channel 4 Began its Born Risky campaign. Dan Brooke, Chief Marketing & Communications Officer, said: “Channel 4 was born to be different: to offer alternative perspectives and to take creative risks, especially with new talent. In a world of homogenized pop, Viktoria is those values in a nutshell. We are honoured to help her develop her career and change attitudes to disability in the process.

Channel 4 Programme Promotions

On Friday 22nd October 2010, channel refreshed it presentation

Channel 4 Holding Slides