5 Star 2011 – 2013 Branding

On 7th March 2011 Fiver became 5*. Channel 5 director of programmes Jeff Ford said: “In a competitive marketplace, you need strong brands that jump out of the EPG, and the rebranding of Fiver as 5 Star, combined with exciting new shows, provides us with a distinctive channel. 5 Star’s identity will “underline the fun-loving image of the channel”, while the network will also run a competition for unsigned artists to write the music for the broadcaster’s on-air promos.”