Eden

On January 26, 2009, as part of an extensive rebranding strategy, UKTV Documentary underwent a transformation to emerge as Eden, aligning its vision with sister channel Blighty. This rebranding initiative was meticulously developed by UKTV’s marketing maestros, in collaboration with Red Bee Media, marking the onset of a new chapter in factual television.

Eden stands as the portal to the most riveting and magnificent shows on the planet. It features a spectrum of programmes, from the expansive and aesthetic BBC blue-chip series such as ‘Planet Earth’, ‘Ganges’, and ‘Superstorm’ to more intimate and revealing series like ‘Tribe’ and ‘Big Cat Diary’ offering a daily dose of wonder. Eden’s mission is to invigorate minds, evoke a sense of awe, and provide a broader, brighter, and more audacious perspective of the world.

Matthew Littleford, UKTV Controller explained, “Eden and Blighty will shake up and re-invigorate the factual section of the EPG with clearly defined channel brands that deliver very compelling promises to viewers. The re-brands will ensure UKTV becomes as well know for its factual content as it is for Dave and Watch and establish us as the factual market leaders in Pay TV”. Jane Mote, Director of Factual, Lifestyle and New Media, added, “We’ve created two destination brands that reflect the truly inspirational programming we have. Eden gives viewers the opportunity to gorge on breathtaking programmes that celebrate the sheer magnitude and wonder of our world. This new brand will capture the astonishment we feel about the world and will take us on exciting journeys across the globe”. Tom Lucas, Director of Marketing and Communications explained, “Eden and Blighty will demonstrate that factual channel brands can brim with personality and still be authoritative and credible. Each channel is a reason to be cheerful in an increasingly bleak world, and will studiously avoid the worthiness endemic to some of our competitors”.

2009 – 2012

We have no clips at present.

2012 – Present

In April 2012, the Eden logo underwent a subtle modification, but the overall presentation remained the same.