Sky Sports

British Satellite Broadcasting, operated The Sports Channel, which launched in April 1990. In the BSB years, it shared the same frequency with its underpromoted sister channel, the Computer Channel, which broadcast in the mornings when the Sports Channel was off-air. BSB merged with Sky Television plc to form British Sky Broadcasting. Sky Television had co-founded another sports network known as Eurosport with the European Broadcasting Union. Eurosport was the subject of a complaint by a competitor, Screensport, who argued that the venture had the effect of restricting and distorting competition in the sports market. Sky later pulled out of the venture, and the channel was later sold to the TF1 Group and merged with Screensport.

The Sports Channel was renamed Sky Sports on 20 April 1991, and began broadcasting to Sky viewers via the newly launched Astra 1B satellite on that date.