The Ben Elton Balloons (1)

If your ident is parodied by an entertainer or rival channel, you know it's made an impact. Whether it's made the right impression is not always clear; sometimes TV branding is spoofed because it has proved unpopular. Comedian Ben Elton created six spoof BBC One balloons to introduce his 1998 series "The Ben Elton Show" which also saw the return of Ronnie Corbett's legendary chair monologues. These parodies are laughing with the balloon rather than at it; we present six of them here.