Children’s BBC 1985 – 1987 Branding

On Monday 9th September 1985, BBC One introduced umbrella branding for children’s programmes, almost three years after ITV. An unknown presenter, Phillip Schofield, was chosen to front what initially was known as BBC Children’s Presentation. Philip would introduce programmes in-vision, and live, from “The Broom Cupboard” – in reality the BBC One continuity desk.

Debbie Flint and Simon Parkin joined the team in 1986.

Children’s BBC In-Vision Continuity

Daytime Children’s BBC

With the launch of BBC Daytime, CBBC was given a mid morning slot as part of the new service, which was more geared to younger viewers and also started the birthday greetings service.