CITV 1998 – 2006 Branding

In-vision returned on Monday 25 May 1998, with Stephen Mulhern and Danielle Nicholls, with Steven Ryde became the producer for the strand.

1998 – 2003 CITV Continuity

The First Set of idents were used from 25th May until 27th August 1998. The Plain white idents were: Balloon, Bee, Drums, Fried Egg, Pelican Stick, Ladybug, Lolly, Milkshake, Sunflower

We have no clips at present.

On 28th August 1998 a new set 18 idents appeared with a hint of blue, however the studio remained the same.

The third set Idents were unleashed in September 1999 and lasted until February 2002, The small studio was given a make over. On January 3rd 2000 CITV moved to a bigger new studio set, sharing with Central news west.

Between February and October 2002 the idents featured live action scenes of kids doing actives with the tag line “He’s/She’s/They’re part of CITV” In April 2002 The studio was give a refresh. In October 2002 SMA Studios created over 40 new CITV idents.

2003 – 2006 CITV Continuity

On 8th September 2003, the logo was changed from 3D to 2D, which resulted in a new set of idents appearing. At the same time the CITV Studio also given a make over, with two new presenters. Michael Underwood and Leah Charles-King left in December 2003. In January, two new presenters were brought in for the last 8 months.

Since late July 2004, CITV had left its main studio in Birmingham and instead links were recorded from various places such as the Ministry Of Mayhem studio in Maidstone and tourist attractions.On 31st August 2004, the presentation was overhauled but the idents remained the same. In vision was replaced after 6 years with out of vision links taking us back to a period between 1993 to 1998. The out of vision during this new era was provided by Tim Dann, who was based at CITV new home in Manchester. Second Home Studio were responsible for a number of new live action/stop motion idents, while the CharacterShop made the dancing robot idents.

CITV 20 Years

On 3rd January 2003 CITV celebrated its 20th birthday.