ITV1 West/Westcountry ~ November 1st saw ITV1 ditch its celebrity idents after just over two years. In its place a more conservative look but one which also places more emphasis on programme promotion. The regions got their own version of the main ITV1 ident. At first the appearance of the West ident wasn’t thought to be a mistake, since the regional units of HTV West and Westcountry have now combined. But HTV viewers got the Westcountry ident, so it was clear this was a mix-up. That’s more like it! Well not quite – someone should have told Bruce Dunlop “Westcountry” is one word. The new ident made a unusual appearance before Westcountry Live on 18 November. Apologies no clips at present.
