Thames Television 1990 – 1992 Branding

In September 1990 Thames introduced a updated logo. The logo is so stately with its models of Big Ben, St Paul’s and Tower Bridge, whirling past each other to settle on a blue triangle, there is almost a hint of defiance, that the future holds only good things. A new ident was created using solely this logo, however it was only used before local programmes. With the loss of the London weekday franchise to Carlton in 1991, Knowing the end was nigh, Thames abandoned the generic ITV look and switched to using the local ident full time in November 1991.

The End of Thames Television – 31st December 1992

Thames Television Programme Promotions

Thames Television Holding Slides

Further examples of Thames holding slides.

Thames Public Service Announcements