BBC Breakfast

BBC Breakfast was refreshed on Monday 25th June. The disco ball titles are no more instead a quick sting featuring Media City in Salford, the design also breaks away for the first time from the BBC news 'globe' branding, however other BBC news brand elements still feature like the red Aston straps and the globe in the studio backdrop. Sadly for most pres fans it was a little disappointing – Is BBC Breakfast now orange or red? We love Breakfast, but this relaunch lacks branding consistency across onscreen graphics and the set design, such a shame for such a high profile programme, when it could be really distinct, a missed opportunity this time round. Hopefully one day they'll get a new set and a new gfx package. On the positive – they are at least acknowledging 5 years after moving out of London they are broadcasting from the North by featuring Salford in the stings.