BBC World News

BBC America links to BBC World, from February 2008. The idea of having a special ident for news was dropped with the target-A, so one of the standard BBCA idents is followed by a generic sting before we cut right to headlines. While this is a full two months prior to the April rebrand, the "BBC World News" branding is already in use, owing to the fact that the channel – which had just been introduced in the US – was being marketed under that name.