BBC Learning Zone 1995 – 2004 Branding

BBC Learning Zone is BBC2’s overnight educational strand launched in 1995. Originally marketed as part of BBC2, since 1997 the Learning Zone has been a service in its own right. In 2004 a series of idents based around the four seasons were launched – Summer, Autumn, Winter and Spring. Against a backdrop of the familiar oak tree, the summer version shows teenagers having fun – and cooling off. Naturally, the time of year depicted the seasonal idents.