Fiver 2008 – 2010 Branding

On 28th April 2008, Five Life was rebranded as Fiver as part of a drive to make it “younger, faster, louder”. Five has developed the new strategy in conjunction with consultancy Dave and will support the launch of Fiver with a campaign by ad agency VCCP, with media bought by Vizeum.Five managing director of content Lisa Opie said: “Its new position will complement the Five family perfectly,It is absolutely the right time to reinvigorate the channel’s identity to better reflect its development in content.”On the 6th October 2008, its logo was modified, to better match the new font used for “Five”

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