Associated-Rediffusion Clock ~ A-R modelled itself on the BBC, and its formal time piece really smacks of Auntie. It was known as “Mitch”, after its designer Leslie Mitchell, the pre-war BBC presenter who became A-R’s Head of Presentation. The clock debuted in October 1956. When A-R changed its name on April 6th 1964, Rediffusion’s managing director Paul Adorian handed it over to London’s Science Museum, where it became the first ITV exhibit. Today, Mitch resides in the National Film and Television Museum, Bradford.Associated Rediffusion clock ~ Here’s a photograph of the clock nicknamed “Mitch”Rediffusion Television Clock ~ Rediffusion London’s swinging 60s minimalist clock was finished off with a helpful 24-hour display, described in newspapers of the time as “the 24-hour Continental system”. The question I want answered is, did this clock ever make its way into safe storage at the Science Museum? That’s a rhetorical question by the way, no postcards please…Associated-Rediffusion Test Card ~ Not a huge amount to say about this… it’s a test card, and a very fine one at that. Notice the fine grain, the detailed contrast bars, the superb design at work in this 50s design icon… My thanks to Vintage Broadcasting and David Laine for donating the image.
