ITV1 2006 – 2010 Branding

The replacement set of ITV1 idents debuted 13th November 2006. The theme is “Alive With Colour” and the idents were produced by Blink Productions. Originally just four to start with – “Beach”, “Market”, “Boat” and “Bicycle”. “Urban Basketball” and “Pavement Art” were introduced by the end of the year. ITV marketing bosses referred to these idents as “the second phase” of their January rebrand, maybe refusing to admit they made a mistake with the previous set? Much more cohesive look using a colour branding theme of yellow. The logo has also been made much more legible, changing the ‘ITV’ from white to black. Four new additions were later added in September 2007, with a bigger ITV1 logo – Buildings, Gardens, Fountains and Bubbles.

ITV1 2010 – 2013 Refresh

On 2nd April 2010 ITV1 was ‘refreshed’ with some new idents and a glossier looking logo.

ITV1 Programme Promotions

ITV Miscellaneous Items