ITV 2013 – 2018 Branding

On Monday January 14th ITV1 rebranded and once again became known as ITV. The brand development work is linked to ITV’s transformation plan, and has been led by Group Director of Marketing and Research Rufus Radcliffe, with the idents produced in-house, working with external specialists.Director of Network Marketing, Reemah Sakaan, and Creative Director of ITV Creative, Phil Lind. Rufus Radcliffe said, “In an ever more crowed market place, both domestically and internationally, the need for a modern, flexible brand identity that connects with our viewers and customers has never been more important. We are really excited to soon be unveiling a new identity that is as up-to-date, and relevant as our content. Big, bold and creatively ambitious, it will be true to our DNA as a brand at the heart of popular culture.”

The new logo forms the basis of all ITV’s branding domestically and internationally, and is a warm, bold design based on a formalised version of human handwriting, comprising of five colours, in its static state. When the logo appears on coloured background, such as marketing images for ITV programmes – it will adapt and change according to the background colour scheme of the image. This colour picking technique means that the logo can be dynamic, shifting tone along with the content, reflecting and blending with the mood of different shows. Within the ITV broadcast business, the family of UK channels will all have a new on-air look, with ITV2, ITV3, ITV4, and CiTV receiving new colour schemes, clearer brand propositions, and accompanying updated brand identities.

To strengthen affinity between the overall brand, and the network’s flagship channel – ITV1 from January 2013 will be known as simply, ITV. Constituent sub brands within the ITV main channel will also receive new on-air brand identities and colour schemes, such as ITV News and ITV Sport; and the ITV Player and online estate will also be rebranded.

ITV Rebrand Day – 14th January 2013

ITV Continuity

ITV Programme Promotions

On 25th February 2017 the end board style for promotions were changed to include a much larger font, presumably to read better on mobile phones and tablet devices.

ITV Special Idents

A selection of special idents used by ITV.

ITV Miscellaneous Items