ITV2 1998 – 2001 Branding

The fourth tuner button on many television sets in the 1970s was labelled “ITV2”. This was tuned to Channel 4 (which was in essence the ITV2 at the time) when it launched in 1982. ITV2 as an actual channel was born on Monday 7th December 1998 and this was what we saw:

ITV2 started with in-vision continuity. A unusual decision in view of the fact that it had been abandoned by most of the ITV companies some years earlier, as it was considered old fashioned. Unfortunately it was short lived and dropped by ITV2 within the year.

ITV2 In-Vision Continuity

ITV2 Programme Promotions