The Discovery Channel

Discovery Channel Europe was launched on the 1st April 1989 and was the first extension of the Discovery Channel outside the United States. Prior to 1993, UK viewers could only receive the channel from Intelsat satellites. In July 1993, the Discovery Channel launched on the Astra satellite, which was the same as BSKYB’s frequency.

1997 – 2003

In 1997, English & Pockett created a refreshed logo based from the previous logo.

2003 – 2007

On 4th September 2003 Lambie-Nairn redesigned UK Discovery Channel to appeal to a wider audience and ensure a closer fit with its new tagline, “Got to Know”. The channel had expanded its genre of its programming by broadcasting more personality-fronted programmes.

2007 – 2011

This set of Discovery HD’s idents were created in 2007 by Marco Ammannati of the London-based Castorini design agency. They were updated to include the new corporate Discovery logo unveiled in 2008. However, from June 2011, Discovery HD was a simulcast of the main Discovery Channel and subsequently uses the latter’s presentation.

We have no clips at present.

2011 – 2019

Early January 2011 saw a new look to Discovery Channel with the emphasis being shifted to the “D with Globe” logo. The new look commissioned by Discovery UK Creative was created by DixonBaxi and Double G Studios.

We have no clips at present.

2019 – Present

On 1st April 2019 Discovery unveiled its new logo, and on 19th September 2019 UK presentation was changed to match it. The new look was created in house while the new presentation was created by “Roger”. As part of the new logo a new tagline “The World is Ours”, was also introduced.

“Discovery’s global rebrand celebrates the legacy of our brand while refreshing it for the future. It was important for us to remind our fans who we are at our core while extending it out to the next generation. ‘The World Is Ours’ tagline represents what Discovery has always stood for and continues to be the driving inspiration for our future.” said Lara Richardson, group executive vp marketing for Discovery and Science.

We have no clips at present.