Disney Channel Pre-Launch promo
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Disney Channel was originally planned to launch in 1989 on the newly launched Sky satellite service. It was featured in much of the promotional material surrounding the launch of Sky Television and the Astra satellite. The joint venture with Sky collapsed May 1989 after discussion about the venture had been taking place since November 1988, but Disney felt it was no longer on equal footing on "decision-making responsibility" in 50-50 partnership. Disney was supposed to start up two channels, but when the talks broke down, Sky issued a lawsuit against Disney, claiming £1.5 billion in damages. The suit was later settled with Disney selling its stake in the joint venture back to Sky, and agreeing to licence its movie library for a five-year period.Disney and the Compagnie Luxembourgeoise de Télédiffusion (or CLT) later launched children's channel Super RTL as a joint venture in Germany in April 1995, before The Disney Channel finally launched in the UK on the Sky platform on 1 October 1995 as the first Disney Channel in Europe and outside the United States. Its first broadcast was the British television premier of the animated feature The Jungle Book.
First set of Disney channel idents used since 1st October 1995, created by Martin Lambie-Nairn.
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In July 1997 an new set of idents were added to the mix. The idents mainly use red and blue colours on different shaped objects that form the Disney logo.
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On May 1st 1999, a new set of idents unveiled created by French design company GÉDÉON. with addition idents being created by several other animation studios.
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On 15 March 2003 Disney channel UK underwent a major revamp, degisned by Realistic studio (formally CA Square) Creative personnel said: "We created a brand package that merged the classic Disney of yesterday with the updated Disney of today. We blended the look and feel of classic Disney animation with the new generation of characters to create a wonder-filled place where "every day is a Disney day. Our work for Disney included creating a unified brand identity for all of the Disney Channels worldwide. We added a spoonful of Disney magic to the logo, making it act as the kids' alter ego"In 2007 additional set of idents and break bumpers were introduced nicked named the "Ribbon"
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On 1 September 2011, a new logo was adopted, which looked like a smartphone appWe have no clips at the moment.
In 18th July 2014 Disney chanenl UK begani using the new look logo and presengers desgiedn by BDA Creative Münche, with Creative Direction from Tim Finnamore. The look first appeared in Germany before being rolled out across the EU and USA. Richard Loomis, senior vp and chief marketing officer at Disney Channels Worldwide said "The new branding was an international collaboration between Disney Channel global and European teams and is crafted so our teams everywhere can customize it to create local stories in familiar settings, featuring culturally identifiable storytelling,"We have no clips at the moment.
On 1st April 2017, the channel logo was given a minor refresh and its presentation was overhauled.We have no clips at present.