Really

Really launched on 19th May 2009 as the UKTV’s channel for female lifestyle programming, replacing UKTV Gardens. In August 2011, Really become UKTVs third Channel to launch on Freeview. On 11th June 2019 as part of the UKTV split, Discovery acquired full ownership of the channel.

2009 – 2013

The women’s lifestyle channel, previously called UKTV Gardens, adopted a Pop Art style of branding with the slogan “Really. You couldn’t make it up”.Red Bee Media created the presentation which included four idents — ‘Surgeon’, ‘Cafe’, ‘Changing Room’ and ‘Park Bench’ — each depict situations in which the response is “Really?” or “Really!” and feature Pop Art-style animated characters.Andy Bryant, director of creative at Red Bee Media, said: “UKTV’s ambition to design a new channel set out another exciting challenge for our team in pushing the creative boundaries.As we approach the final two channel rebrands, Really is the ninth brand identity, which adds another charismatic dimension to the portfolio overhaul. The new brand identity is as striking as the no-nonsense, straight talking content, which will be shown on the channel and we hope that Really’s light-hearted humour will raise a smile from any viewer, male or female.”

Clips will appear as soon as possible.

2013 – 2016

On 15th May 2013, Really got a new look created by REDBEE, who was selected after a competitive three-way pitch to refresh the brand’s visual identity.The main reason was the overhaul was to find a more grown up and upmarket brand proposition and identity which would shift viewers’ perceptions and put Really at the forefront of viewers’ minds. The updated brand promise needed to embody how the programme schedule has evolved over the past year, and reflect Really’s remit to attract more shared viewing.Clare Laycock, UKTV’s General Manager for Lifestyle, said: “This is a great step change for Really, which has grown by 30% on all platforms since it launched on Freeview in August 2011. The updated brand promise embodies how the programme schedule has evolved over the past year, and reflects Really’s remit to attract more shared viewing.”UKTV Marketing Director, Simon Michaelides adds: “This bold brand refresh will put Really at the forefront of viewers? minds and help drive the awareness of the channel to a much broader audience, building on its success as a market leader in its genre and providing a more rewarding alternative to some tabloid TV.”Creative Director was Ruth Shabi with Design Director Claire Powell

2016 – 2017

In March 2016, really was given an updated presentation package, created in house by UKTV Creative.

2017 – 2020

On Monday 29th May 2017, Really unveiled an updated presentation which included a new tag line ‘Life on TV’.Peter Allinson, UKTV’s Head of Design says, “UKTV Creative were tasked with repositioning Really as the strong and unique channel it is and communicate this through a bold new on-screen presence. To do this we created a new OSP layout with a confident typographic style and developed a colour palette that is as diverse as the stories we tell. These colours formed a duotone effect that is used across the channel’s on screen presentation as a distinctive and constant graphic language. Specific colours are used to hit varying tones of voice and give a gentle nudge towards Really’s key programme genres.A white frame is also used to frame our content and act as a window into real people and the powerful stories they have to tell.Really stated its audience had grow each year since launching on freeview in 2011 andits share is currently up 11% year-on-year.

2021-Present

New Presentation appeared on 1st January 2021.

Clips to follow.