Sci Fi Channel

SYFY (formerly Sci Fi Channel) is a television channel specialising in science fiction, fantasy and horror shows and movies, and launched on 1st October 1995.

1995 – 1998

1998 – 2004

On 2nd November 1998 A new look was unveiled created by Hobbins Sides. Six Companies pitched for the redesign, with Hobbins sides eventually snagging the contract partly because "it provide Sci fi with a design system rather than a fait accompli. Hobbins Sides Creative Director Andrew Sides said " We sold it on the basis of three-layered concept. With Spaceships you are painting a very literal picture of a specific part of Science fiction. Its more about the ideas and its quite a cerebral activity.

2004 – 2006

In April 2004 Sci Fi was given an "fresher" look, with the channel becoming similar to the US version which has used the presentation since December 2002. The new look was designed in house by Lambie Nairn and directed by Erick Ifergan with effects by Londons Glassworks. 17 Idents were in total to help shift perception, and move the channel away from its image of being cold and techie, focused on aliens, UFOs, and monsters. Flyboy / Vapor Lovers / Weird pet idents won a Silver Award at D&AD: Global Association for Creative Advertising & Design Awards. Universal president Dan Marks said "We're following the science fiction genre as it moves more mainstream, adding content such as Buffy the Vampire Slayer and movies such as The Matrix have helped push the genre into the popular arena. As a result of the rebrand, there have been an unspecified number of redundancies and hirings at Sci-Fi's UK offices, understood to have been mainly in the group's press and marketing operations. The new-look Sci-Fi Channel will retain its name and have new brand idents, and Universal is focused on bringing more pro- gramming into the channel that cannot be seen on any other digital TV stations, such as John Doe, Veritas and the Tremors series, already showing on the channel"

2007 – 2010

In early 2007 a new look was unveiled, created by Dixonbaxi. The previous batch of idents continue to be used aswell.

2010 – 2016

On 13th April 2010 at 10pm, Sci Fi channel relaunched as 'SyFy' matching its US counterpart which had changed in July 2009. The new design was created by Proud Creative in collaboration with ManvsMachine.Michael Engleman Vice President, Creative, Syfy said: "Proud Creative's numerous contributions to the Syfy brand evolution included a wide array of keen creative insights. The diverse experience of their gifted team of professionals played an indispensable role in our success."We have no clips at present.

2016 – 2017

In the summer of 2016, a new look finally appeared created by Sibling Rivalry, New York.We have no clips at present.

2017 – Present

On 22nd September UK SYFY channel introduced a new look as part of its 25th anniversary. The look was design by LoyalKaspar.We have no clips at present.