UK GOLD 2

In October 1998 UK Gold Classics started broadcasting some of the older comedy serials that were being lost from the UK Gold schedule. UK Gold Classics was rebranded as UK Gold 2 on 2 April 1999, which acted as a time shift of the original channel, showing the daytime programmes from UK Gold in the evening on UK Gold 2. In November 2003 it was relaunched as UKG2, a new channel aimed at a younger audience, with an emphasis on Comedy. In March 2004 it became UKTVG2, finally the whole UKTV G2 channel was completely rebranded as Dave in October 2007.

UKG2 Pre-Launch

UK G2, launched on 12th November 2003 and aird between 8pm and 5am. UK G2 targeted a more media-savvy, younger audience Matt Tombs, head of entertainment at UKTV, said: “UK G2 will be more edgy and contemporary, with more sarcasm and wit about it. It will be the sharpest combination of drama, comedy, quiz and chat shows for upmarket viewers who like television with a certain bite.”

UKG2

UKG2 started broadcasting on 12 November 2003.