Sky Arts 2007 – 2011 Branding

Sky Arts was formerly known as Artsworld. It was rebranded Sky Arts in March 2007. BskyB took over as 100% shareholder in June 2005, and with all its 100%owned channels, it became a Sky branded channel. The previous Artsworld channel was launched in 2000 by former Channel 4 Chief Executive Jermey Issacs