Sky Box Office
Sky Box Office launched on 16 March 1996 on Sky Analogue. At the time it carried mainly sporting events, such as major boxing fights. Four dedicated Sky Box Office channels were launched on 1 December 1997 on Sky Analogue. At this time multiple showings of selected movies, shown in advance of their broadcast on Sky’s existing subscription movie channels, were added.
On 1 February 2011, Sky Box Office was rebranded as Sky Movies Box Office for movies. Later in the year, Sky Sports Box Office branding was added for sports and Sky 3D Box Office for 3D.