Living 2004 – 2007 Branding

On 6th May 2004, another new look appeared.

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2007 – 2009 Refresh

On 12th February 2007, dropped the “TV” suffix from its name and changed its logo, which was designed to reflect the fact that it was increasingly attracting more men. The new look was devised by Alun Constable, the creative director of Virgin Media Television, while Red Bee Media created the new logo.

Claudia Rosencrantz, Living’s director of programmes, said men were beginning to watch Living TV as unashamedly as their partners, The new look will see a bolder and more confident logo and navigational package while a series of talent based idents will be introduced later in the year.

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