Sky Witness

On Monday 6th August, Sky Living become Sky Witness. The name change is designed to reinforce the channel as a drama, rather than Female lifestyle. Sky Living has failed to keep up with numerous newer channel such as ITVBE and Quest Red.

Sky’s director of programs Zai Bennett Said: “It’s about the branding, the name and the tone in which you talk about it. All the favorites are coming back, but there will be more of them. We might widen our appeal a little bit. ‘The Truth About the Harry Quebert Affair’ is a serial drama, not an episodic procedural, and we’ll allow some of them in there. We will give ourselves that latitude.”

Sky Media stated “Breathtaking, pulse-raising, life-changing situations. Involving stories that engage and draw you in. Modern, daring shows that you can’t wait to talk about. Sky Witness will invite viewers to absorb themselves in the most riveting US dramas on television today, including the UK premieres of four exciting new series that are sure to be essential viewing.”