CBS Idents (1)

This might sound familiar. A network, which has been struggling in the ratings and facing a multitude of problems with its brand, decides to completely overhaul its image. In the process, it discards some of the trappings normally associated with it. The rebrand focuses on the network's talent, who are filmed informally on abstract-looking sets. ITV1 in 2002? No, CBS in 1995. The two ident packages are startlingly similar in concept, but the execution is different. The CBS celebrity idents are edited far more tightly, and rely more on interesting design touches and graphical effects. It's a well done package, but turned out to be too much of a departure for CBS.