BBC Breakfast 2018 – 2023

BBC Breakfast was refreshed on Monday 25th June. The design also breaks away for the first time from the BBC News globe branding, however other BBC news brand elements still feature like the red Aston straps and the globe motifs in the studio backdrop. Sadly for most pres fans it was a little disappointing, we love Breakfast, but this relaunch lacks branding consistency across onscreen graphics and the set design, such a shame for such a high profile programme, when it could be really distinct, is BBC Breakfast now orange or red? a missed opportunity this time round. On the positive – they are at least acknowledging 5 years after moving out of London they are broadcasting from the North by featuring Salford in the stings.

Examples of studio presentation and graphics