Central 1985 – 1989 Branding

Central’s famous cake first appeared in late August 1985, and over the next 12 years, upwards of 10,000 different pieces of presentation was created around this package. The original package had “The one to watch” tag-line, but when the presentation was given a minor refresh in September 1986 to sharpen up the cake and text, the tag line became less prominent.

Central Clean Idents

Central Overnight Service – More Central

Central In-Vision Continuity

Central Programme Promotions

Central Holding Slides

Central also used various animations aswell as holding slides to promote what’s coming up next.

Central Public Service Announcements

Central Miscellaneous Items