Children’s ITV 1991 – 1998 Branding

Central regained the contract, and on 1st April 1991, reverted back to using a small in-vision studio with Tommy Boyd. The Generic Children’s ITV ident from 1989 continued to be used, along side a new ident and logo. Glenn Kinsey also presented CITV during this era mainly as cover for Tommy and as host for the Summer morning line up.

Children’s ITV In-Vision Continuity 1991 – 1993

Children’s ITV 1993 – 1998

In February 1993, in-vision presentation was dropped by Dawn Airey – the first network centre controller for children’s & daytime programming, with Steven Ryde providing live out-of-vision continuity links featuring a wide variety of animated characters. On 6 September 1993, CITV was extended to start at 3.30 pm, when ITV network centre decided to move the pre-school children slot from 12.10 pm.

In January 1997, the presentation was revised to use a concept called “CITV Town”.