Thames 1969 – 1976 Branding

In 1969, the renowned design agency Minale Tattersfield crafted a distinctive skyline that has since become iconic. This design prominently showcases the majestic dome and towers of St. Paul’s Cathedral at its centre. To its right, one can spot the Tower Bridge, while Big Ben and the BT Tower (previously known as the GPO Tower) grace the left side. For those unfamiliar with London’s architecture, some buildings might seem like peculiar choices. Behind the ‘THAMES’ legend, one can discern the Embankment at Blackfriars. It’s believed that Tattersfield captured this perspective from the Upper Ground warehouses’ location, which later became the site for LWT’s South Bank Tower in the early 1970s.

The skyline also includes a 1960s office block, characterised by its unique wedge-shaped roof, nestled beneath both the GPO Tower and Big Ben. However, these offices located on Queen Victoria Street were torn down in May 2000 and are absent in contemporary views of the skyline. Contrary to some assumptions, the grand structure on the extreme left is not the County Hall but rather the old City of London school building near Blackfriars Bridge.

Thames In-Vision Continuity