Blaze – Countdown launch
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Blaze luanched at 3pm on Tuesday 20th September 2016, as A&E Networks UK, first free-to-air television channel in the UK. A+E Networks UK general manager Heather Jones said she has been "campaigning" to launch the channel since she first interviewed for a job at the company three years ago. During that time, she has seen Turner Broadcasting launch TruTV in August 2014, while Viacom got a UK free-to-air version of Spike live in April last year. Finally, Fox-owned YourTV debuted on Freeview in October 2015.Asked if A+E Networks was late to the party, Jones told Business Insider: "Of course we would rather have launched five years ago, who wouldn't? I can't do anything about that. All I can do is launch it as well as physically possible."She added: "I didn't want to have board approval and then go out there and rush it. Some of our competitors have rushed into free-to-air. I wanted to make sure we got the right deal on Freeview and that the content offering is properly thought through.She said Blaze was the "missing piece" of the A+E Networks jigsaw in the UK, allowing the company to own its programming for its "whole lifecycle."
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First Set of idents were created by Dixon Baxi, with Music & Sound Design by Zelig Sound Agency, devised by idea from Shane O'Neill: Head of Creative at A&E.
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Special presentation for new series of Viking.
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In August 2018 a new set of idents appeared, all created in house with the help of Aidan Hackett, Production Dan Clarke with post production work completed by Ben D'Angelillo & CODA
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