Sky 1 2016 – 2017 Branding

On 19th April 2016, Sky 1 received a new look revolving about the “1”. The Sky 1’s personality is brilliantly brought to life through a hero character who ‘releases oneness’, clearly reflecting the channel’s values in a visual and engaging way. Simon Buglione, Executive Creative Director, Sky Creative said: “Sky has helped revolutionize the way people watch TV and we are proud to be part of this exciting chapter. The creative is ambitious and brand defining but most importantly will help our customers navigate our content in an engaging and entertaining way.” A 5th Ident was added to the mix at the end of July 2016.

Sky 1 Programme Promotions