In 1965 Scottish Television started using the Lion Rampant of Scotland for its ident. Originally the lion spinned into forces, but a complaint from The Lord Lyon King of Arms, the man in charge of protecting Scotland’s heraldry, resulted in the lion just zooming in. In 1969 a coloured version was introduced.

In 1970 Scottish Television become “STV”. Over the next 15 years very little changed in presentation, although the company did create a number of different ident during this period.

By the early 80’s STV created this 3D model ident. Unfortunately it come off a VT Cart, which weren’t the most reliable at times, thus STV continued to use slides for certain junctions.

STV In-Vision Continuity

STV Programme Promotions

“Bertie Bassett” look was introduced on 31st August 1985 to coincide with STV’s 28th birthday. It was designed by Martin Lambie Nairn with a music underscore created by Dave cooke, which was never used on air. The company reverted back to the name “Scottish Television” and it was claimed the used of “STV” was forbidden.

In January 1988 a series of new seasonal idents were introduced, “Bertie Bassett” was finaly taken out of use as an ident in March 1988.

Scottish Television In-Vision Continuity

Scottish Television Programme Promotions

Scottish Television Holding Slides

In January 1989 Scottish Television updated its logo and presentation. By Autumn 1990, new seasonal idents were added to the mix.

In October 1991 overnight junctions stopped utilising invision announcers. Instead a new set of idents featuring a black cat and clocks were introduced .

Scottish Television In-Vision Continuity

A selection of in-vision continuity up to October 1991.

Scottish Television Programme Promotions

Scottish Television Holding Slides

This version was used from January to August 1989.

Scottish Television Miscellaneous Items

On 1st January 1993 Scottish Television unveiled its new look. They were 3 daytime idents, all with minor differences, while the 3 overnight idents depicted the night-life of Glasgow and Edinburgh.

Scottish Television Clean Idents

Scottish Television Programme Promotions

Scottish Television Miscellaneous Items

In early October 1996 the final version of the Thistle appeared, with four different versions.

Scottish Television Programme Promotions

Scottish continued to do promotions for programmes, both ones they’d made and ones from the rest of ITV.

Scottish Television Miscellaneous Items

Scottish Television Holding Slides

On Monday 28th February 2000 a brand new look was unveiled on both Scottish and Grampian TV. A collection of 23 standard-length, 8 mini-length and 3 long length idents were introduced featuring people and places from around Scotland. Michael Prince was given the task of capturing the iconic scene found in the idents. The new logo was created by ISO Design and the idents featured music composed by Savalas.

Scottish TV Programme Promotions

Scottish TV Miscellaneous Items

Monday 6th January 2003 saw Scottish TV adopting the celebrity idents that the rest of the ITV network had been using since 28th October 2002. As well as featuring National celebrities, a number of Regional idents starring Scottish and Grampian Television personalities were also produced.

Sandy Ross, managing director of Scottish TV said: “Providing a new on screen station look is in keeping with the rest of the ITV network and what we are proposing will provide viewers with a seamless transition from regional to network programmes. The new idents, which are already running in other ITV regions, have proved to be very popular with ITV viewers. Our new regional idents will have a similar feel and style to the network ones. This will allow us to promote the brand of Scottish TV and the faces and personalities behind the station.

Local versions

There was also a variant ident for Night Time TV.

Scottish TV Programme Promotions

On 30th May 2006 Scottish and Grampian television were rebranded as “STV. The new look was created by Elmwood Design’s Edinburgh office. The new look has come about following Ofcom’s Review of Public Service Broadcasting, which allows STV to broadcast a common television schedule for their non-news programming across scotlandBobby Hain, MD of Scottish TV said: “The creation of stv is an exciting but common sense move for us. The future for stv is not simply one based on TV. the new stv will adapt to the future needs of the Scottish community, offering a range of up-to-date, relevant and enjoyable services. We hope that stv will become the essential source for everyone’s entertainment, information and lifestyle needsDerrick Thomson, MD of Grampian TV said: “Our current on-air look launched in 2000 so the time is right for an update. By creating a single recognisable brand, alongside a successful e-commerce business, we will be well prepared for a fast moving, multi-channel and mobile digital future.

STV Programme Promotions

On 23rd March 2009 unveiled an refreshed logo, designed by brand agency Bruce Dunlop and STV own in house team. David Brook, STV’s interim director of programmes and marketing, said: “We wanted to introduce a new look for the station that would not only reflect Scotland’s strong heritage but also its vibrant, contemporary culture. Our new look ties in perfectly with our strategy to opt out of the network schedule more often, and bring viewers more Scottish-produced programmes as well as series of wider appeal”

STV Programme Promotions

STV Miscellaneous Items

On 2nd June 2014, STV updated its presentation to unite all its core operations under one brand, including including, online and moblie apps. The new uniform look was created and define by DixonBaxiBobby Hain, director of channels for STV, said: “We started this process last summer and approached a branding refresh with the aim of turning up the personality of STV and creating a more recognisable brand family across the business. The evolution of the STV brand that will launch on 2nd June creates a unified look that ensures STV is fit for purpose across our range of platforms and devices. Aporva Baxi, Co-Founder of DixonBaxi said: “The refresh for STV is a landmark moment for the business and brand. We are proud to have helped in shaping the strategy and new future of STV, and imbuing the network with a ‘big life’ attitude has been at the heart of our work.”More clips will appear as quickly as possible,

On 18th February 2019, all the non programme idents were replaced with a new set, which had previously been used on the defunct STV2 channel.

Clips will appear as quickly as possible,

STV Programme Promotions

STV Holding Slides