BBC Choice 2001 – 2003

On 6th July 2001 the hearts idents were dropped and a new set of block idents with a green background were introduced.

2002 – 2003

In January 2002, the ident colour was altered from green to blue.

2003

In preparation for the introduction of BBC Three, the idents were revised to highlight people working away to transform the channel into BBC Three.

BBC Choice Programme Promotions

The promo style remained the same thought out the block look.